SAN DIEGO CALAVERAS
DESIGN BRIEF
San Diego has a rich Spanish history. One widely celebrated holiday in the city is the Day of the Dead. The team’s name, "Calaveras,” means “Skulls” in Spanish. The logotype is custom-designed to represent a Mexican-themed typeface with intricate features. The team’s primary logo represents a Day of the Dead sugar skull, a unique and significant element of the widely celebrated holiday. The logo includes the ornate decorations typically seen on sugar skulls. The color palette takes inspiration from elements seen on the Day of the Dead and their meanings. The San Diego Calaveras NBA team captures the hearts of individuals who seek to celebrate the city’s rich cultural heritage while enjoying the excitement of professional basketball.
